Similarly, if you’re a practical site - like a grocery store or tool hire site - then speed is probably more important that giving off a certain vibe. If you’re offering something serious - like financial advice, government information, or anything to do with healthcare - a video just feels … wrong. They slow your site down, they can be distracting, and they’re creatively bold - three things that aren’t suitable in certain situations.įor example, if you’re offering something complex, a video is more likely to distract that aid comprehension. Moving backgrounds can be incredibly effective, but they’re not always appropriate. As with all things web design, it’s all about finding that sweet spot between what feels playful and exciting and what works. But that doesn’t mean you should turn your home page into a mini cinema. Two thirds of people would rather read something beautifully designed than something plain.A shopper who watches a video is nearly two times more likely to convert than a shopper who doesn’t.Various studies show videos can increase landing page conversions by around 80%.Here are some more web design statistics worth knowing: Moving elements on your landing pages give users a way to instantly connect with your brand.

The appeal of video isn’t limited to social media. Things that move are eye-catching, engaging, and more memorable. TikTok is shooting up the app charts, and short clips are surpassing pictures for shares on Facebook. There’s no denying people love video content. We’ll consider the impact they have on conversions, examine when they should and shouldn’t be used, and then offer practical tips for doing them the right way. In this article, we’ll take a close look at the whats and whys of moving backgrounds.

How to make moving backgrounds